7 Types of Video Production to Elevate Your Business

Video production is one of the most effective techniques to increase your brand’s customer engagement.  So what are the various types of video production to consider for your brand promotion? Here are the seven options you may consider:

1. Brand and Company Videos

Brand and company videos help you to explain your brand’s nature and identity. Here are the few subgenres you may consider:

Corporate Videos

Corporate videos are distinct from normal ads as they generally aim at your company’s current demographic or employees. Such videos are usually simple, but you should add quality to them. The common subtypes of corporate videos are:

• Investor and shareholder videos
• Market updates
• Corporate overview videos
• New product launch videos

Training Videos

Training videos educate employees and are based on topics, like safety protocols when using advanced equipment or the ways your company’s framework functions.

Small Business Videos

Small business videos are perfect to highlight the features of your local brand and unique products/services.

2. Explainer Videos

Explainer videos are popular in showing how a product or service benefits customers. They help viewers in learning about new products and services intriguingly, rather than reading an article or checking images. With explained videos, you can simplify more intangible products, such as apps, tools, and services.

Here are the common types of explained videos:

Animated Videos

Animated videos with vibrant colors and graphics present new ideas in a digestible format. Animation is easily accessible, looks good on small screens, and stands out in the cluttered content world.

Educational Videos

Educational videos help in highlighting your product’s key value propositions in the best possible light. They can be well-made and aesthetically appealing and should focus on your unique product/service features that require explanation.

3. Industry-Specific Videos

Industry-specific videos have their rules and genre demand. Some of the most  popular types are as below:

Real Estate Videos

Real estate videos may highlight housing conditions and your company’s local knowledge to target buyers, sellers, and renters.

Medical or Healthcare Videos

Medical and healthcare videos appeal to people with health issues. They emphasize how a healthcare brand approaches things differently than other healthcare providers. Some medical videos are aimed at more professional audiences, such as hospitals and doctors. Whereas, some are aimed directly at individuals requiring information about new medical products in the marketplace.

Non-Profit Videos

Non-profit videos are perfect to educate people on topics related to social issues demanding actions.  They mainly inspire and enlighten viewers of nonprofits ‘ goals and missions on topics such as educational, ecological, and anti-poverty or anti-racism.

Law Firm Videos

Law firm videos reflect the virtues of firms and success rates dealing with specialties, such as personal injury, environmental law, and family law.

Industrial Videos

Industrial videos are targeted to industry members that have more technical and educational than entertainment value. They are aimed at employees, trainees, potential investors, shareholders, or clients/subcontractors.

4. Product Videos

The product videos center on the narratives when introducing a product, building awareness, and moving prospects further down the funnel. Product spotlight videos work best when they place your product in a familiar environment. They are appropriate to highlight a product’s fun features, show used products, and use post-production to make products look better. 

5. Social Media Videos

Social media videos are content for social media platforms. You should create and circulate content in one go to maximize your efficiency via multiple social media channels, as all have their strengths. “Native video” advertising is the art of making video ads feel like they were created intentionally for specific platforms. They usually have a strong CTA and work well with social media audiences that prefer a genuine and personalized connection.

Here are the different types of social media videos:

Facebook Videos

Facebook videos are usually short 10 to 20 seconds. They work perfectly without sound to capture the scroller’s attention. User Generated Content (UGC) is the best type of Facebook video including testimonials about a product or tutorials using them by loyal fans. Case study videos increase a brand’s credibility by allowing product users to talk “directly” to new target customers and share how your product solves their issues.

YouTube Videos

YouTube videos are usually longer and more engaging than Facebook videos as YouTube viewers tend to watch narrative content. YouTube videos may include educational videos and how-to videos. Educational videos help in expressing your point of view on topics to position your brand as a thought leader/authority in your field. How-to videos are the perfect medium to share step-by-step instructions on how to use a product.

Instagram Videos

Instagram videos should be short, formatted, and pithy in the traditional square-aspect ratio. They feature animation, graphics, and sound-off playing.

LinkedIn Videos

LinkedIn videos look professional and educational and are longer than social media ads. LinkedIn users will be able to learn and network professionally as they usually have longer attention spans than other platform users.

TikTok Videos

TikTok videos show popular styles on the app, like explainer videos with dances, recipes, and graphics. It is perfect for quick, short, and poppy marketing campaigns.

6. TV Commercial

Many people still watch TV and thus, TV commercials are the classic style of advertising. They tend to feature scenes where actors enjoy your products. Now, TV commercials throw light on your brand and reflect its value. They feel more like a UGC/mini-documentary regarding your products/brand history and goals. TV commercials demand higher production value than web presence and thus, require higher budgets.

7. Website Video

Web videos enhance websites, which makes them far more dynamic than text and graphics. Here are the most types of web videos:

Promotional Videos

Promotional videos include UGC-style and culture videos. They highlight the brand’s values by focusing on employees and letting them sell the brand value to potential customers and employees.

Marketing Videos

Marketing videos are focused more on selling a product and may include product demos, UGC-style content, explainer videos, and testimonials.

The Bottomline

So, these are the different types of video production that can help in elevating your business. Reach out to a leading video production company that can help you in deciding the right type of video to connect with customers and grow your business.